Nurture, Tend, Grow.

Gardening vs. Marketing

Spring is definitely my favorite time of year, as I get to tend to my garden. I have always gravitated to working with perennials. I am like a kid filled with excitement seeing my lily of the valleys, daffodils and bleeding hearts pop up once again. I get such a sense of fulfillment that my efforts from years ago keep showing it’s beauty. Reoccurring perennials allow me to focus on the new beauty I can add to my garden to enhance the base that already exists. Like my garden, this spring I am dedicated to providing my clients with creative ways to nurture their clients, teams, and supporters. My very first mentor was a woman I met when I was in the construction industry (a lifetime ago). I was the Marketing Director for a Construction Management firm and I remember her saying so vividly - “Don’t tell me about the first time you sign on a client - but do tell me and let’s celebrate when they come back to you for more.”